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Our Team

Matias Rios

CEO Bix Plan, LLC – matias@bixplan.com

Business Consultant with more than 25 years of experience. Business Administrator specialized in Electronic Business, with a Diploma in Business Creation. University Professor in the areas of Business Plans, Entrepreneurial Creativity and Entrepreneurship. Founding partner of the consulting firm Bix Plan, LLC with headquarters in Houston – Texas. Expert in international consultancy working with Mexican and Latin American investors interested in doing business in the United States, specially drafting Business Plans for Visas, Market Research, and Business Conferences inside and outside the United States.

Holmer Reyes

CFO – holmer@bixplan.com

Business Administrator, Specialist in Finance, with an emphasis on Advanced Finance from the ICESI University, MBA Master of Business Administration with an emphasis on Finance from the AB Freeman School of Business Tulane University, certified in IFRS (International Financial Reporting Standard) by the ICESI University. More than 25 years of experience as a business executive and financial advisor, with extensive experience as Chief Financial Officer including executive report preparation, budgets, auditing, control, risk management, project financing, investment analysis, development and application of analytical tools to model the economic valuation of the company.

Aicardo Zapata

Market Specialist – aicardo@bixplan.com

Professional in Marketing and International Business, with studies in Public Policies and Management, with more than 24 years of experience in the management of planning processes, execution and evaluation of marketing plans; design and implementation of advertising campaigns, research and planning of new markets, development of budgets, determination of results, contribution margin and breakeven point. In recent years he has carried out numerous market research to find answers on the requirements, habits and trends of the American consumer, with emphasis on the Latin market. University professor in the areas of Marketing and non-profit organizations. Analyst and Advisor of organizations on Government and Public Sector issues, Public Policy Designer and Political Marketing Advisor.

Jenni Castañeda

Director, Market Investigations – jenny@bixplan.com

With a distinguished career spanning three decades, Jenny Castaneda’s experience not only covers a broad spectrum of multifaceted assignments, but also embraces deep roots in Latin American communities.
Castaneda has extensive experience in developing and executing feasibility studies and complex marketing strategies. She has provided project management, creative direction, and writing support to a wide variety of national and foreign enterprises including corporations, small businesses, non-profit organizations, and institutions. She served those clients in the drone sector, oil and gas, nutrition/health, holistic/alternative medical products, food, and education, to name a few. Her most recent experience includes launching eleven IPOs. She currently heads up the Market Strategies and Market Investigations Division of BixPlan.

Ana María Rueda

Project Manager – ana@bixplan.com

Professional in Industrial Design at the ICESI University of Cali,
Colombia. With studies in strategic marketing and Internet marketing. working in areas such as Marketing, Graphic Design and Product Design. With skills in adaptability, ability to learn, dynamism, responsibility and teamwork. For 4 years, she has worked in Bix Plan as Project Manager in Business Plans specialized in Investment Visas.

Arturo Lavin

Managing Consultant – arturo@bixplan.com

Consultant with vast experience in management and leadership of public-private projects and implementation of economic and business development initiatives between Mexico and the USA. He has resided in Monterrey, Mexico City and Guadalajara and in the USA in Chicago, IL, San Antonio TX and El Paso, TX. He has a postgraduate degree in Management from the Complutense University of Madrid in Spain and from the Ortega y Gasset Institute. Consul of Mexico on behalf of the National Institute of Migration in the Eastern Region of the United States attached to the Consulate General of Mexico in Chicago, Director of Regional Integration (El Paso, TX and Cd. Juarez) in Borderplex Binational Economic Alliance (www.borderplexalliance .org), is an advisor to the Hispanic Chamber of Commerce of San Antoni.

Erick Lobo

Managing Consultant – erick@bixplan.com

Consultant and trainer in government, politics and business, with 22 years of experience in the public, private and social sectors. Expert in consulting and training in the areas of: Management and public policies, fundraising, international business and productive projects. He has trained more than 2000 public officials, business leaders and agents of change, in more than 15 universities inside and outside of Mexico. He has given conferences in: Argentina, Colombia, China, Spain, France, Mexico and Venezuela.