Our team

Matías Ríos

CEO BixPlan, LLC

Matias Rios is a recognized expert in Business Plans with more than 30 years of experience. Business administrator, university professor and international speaker. His experience and knowledge in the field of business are highly valued, making him a key figure in the success of numerous entrepreneurs and businessmen.

Matias serves as an international consultant for investors from Mexico and Latin America interested in establishing and expanding their businesses to the United States, providing guidance and advice on all key aspects, from obtaining investment visas to strategic business management.

Professional in Marketing and International Business, with studies in Public Policy and Management. Business Consultant with more than 26 years of experience. He works as a consultant in the areas of business plan planning, execution and evaluation processes; and research and planning of new markets. COO and Partner of the consulting firm BixPlan, LLC with headquarters in Houston – Texas. In recent years he has carried out numerous market studies to find answers about the requirements, habits and trends of the US consumer, with an emphasis on the Latino market. University professor in the areas of Marketing and non-profit organizations. Analyst and Advisor to organizations on Government and Public Sector issues, Designer of Public Policies.  

Aicardo Zapata

COO

Holmer Reyes

Financial Modeling Expert

Business Administrator, Specialist in Finance, with an emphasis in Advanced Finance from ICESI University, MBA Master of Business Administration with an emphasis in Finance from AB Freeman School of Business Tulane University, certified in IFRS (International Financial Reporting Standard) by ICESI University. 

More than 25 years of experience as a business executive and financial advisor, with extensive experience as a CFO including executive reporting, budgeting, auditing, control, risk management, project financing, investment analysis, development and application of analytical tools to model the economic valuation of digital transformation companies.  

With a distinguished career spanning three decades, Jenny Castañeda's experience not only covers a broad spectrum of multifaceted assignments, but also has deep roots in Latin American communities. Castañeda has extensive experience in the development and execution of feasibility studies and complex marketing strategies. 

She has provided project management, creative direction, and writing support to a wide variety of companies at home and abroad, including corporations, small businesses, nonprofits, and institutions.

She served those clients in the drone, oil and gas, nutrition/health, holistic/alternative medical products, food, and education sectors to name a few. His most recent experience includes launching eleven IPOs. He currently leads BixPlan's Market Strategy and Market Research Division. 

Jenny Castañeda

Market research

Ana María Rueda

Project manager

Professional in Industrial Design from the ICESI University of Cali, Colombia in 2013. With studies in strategic marketing and digital marketing. She works in areas such as Marketing, Graphic Design and Product Design.

With skills in adaptability, ability to learn, dynamism, responsibility and teamwork. She has been working at Bix Plan for 6 years as Project Director in Business Plans.

During his time working in the company, he has carried out various activities such as collecting information for the preparation of business plans, customer service, and marketing analysis. At the same time, she has consulted on topics such as marketing and communication strategy for social networks to companies specialized in digital transformation.

Profesional proactivo, con destacada experiencia en la gestión integral de proyectos, desde su planificación hasta su ejecución exitosa. Altamente organizado, orientado a los resultados y comprometido con la excelencia, cuenta con sólidas habilidades de liderazgo y comunicación, lo que le permite guiar equipos hacia el logro de objetivos estratégicos.

Posee un foque analítico y capacidad para resolver problemas complejos lo cual le permite anticipar y superar desafíos, aportando soluciones efectivas.

Comprometido con la excelencia y la innovación en su trabajo, busca siempre aportar valor y contribuir al crecimiento sostenible de las organizaciónes.

Edwin Giraldo

Consultor

Melissa Torres

Marketing Manager

Laura Salazar

Business Development

Isaac Soto

Community Manager (Linkedin)

Angelica Cuellar

Business Development

Daniela Bolaños

Business Development

Helen Moreno

Digital channels

Isabel Ocampo

Customer Service

Manuela Gallego

Customer Service Team Leader

Valentina Ossa

Graphic Designer

David Herrera

IT Support

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